Dr. Badrinath Veluri

Badrinath Veluri is currently working for Grundfos A/S as a Team Leader & Technology Specialist. He is working on magnetic materials and processing of magnet materials along with special steels for high performing electrical motors. He spent 17 years in the materials and material processing.

He is currently as president for the Global Rare Earth Industry Association (REIA) focusing on the REE Value chain transparency and sustainability on a global level. His major focus is in the socio-economic context of innovative high-performance materials and their applications deriving the relationship between materials and sustainability.

Rare Earths (RE) play a vital role in green technologies, digitalization etc. The advantages of the use phase of these materials are quite interesting and attractive despite of having lot of value chain challenges along with lack of sustainability and transparency. To address the challenges and to bridge the upstream and downstream players Rare Earth Industry Association (REIA) was established. REIA addresses the various aspects within the value chain viz. awareness, standardization, Sustainability framework, Transparency guidelines etc. The talk also focuses on how diversification and colocation can bring the aspects of true sustainability and transparency.